After a year of blog silence, I reappear to append my previous rant on greenwash. . .
This morning, I emptied a container of soy milk into the pancake batter that I was making, and, according to my bad habit, left it sitting on the counter instead of disposing of it. After breakfast, the graphics on the container caught my eye:
Green caps for a greener world? I stared incredulously at the green plastic cap. According to the side panel, when I twist the plastic cap off of their non-recyclable package (and throw it in a landfill), I am “helping the environment” AND I get a chance to enter the “Green World Sweepstakes” where I can win a $40, 000 “green home makeover”!
After reading the fine print, I discovered that the way that I will be “helping” the environment is that when I submit an eligible UPC code, Silk will donate 33 cents to my choice of “two great green causes”. I can already imagine what those “great green causes” are:
A) purchase stock in a “clean” coal mining operation.
B) Make a contribution to an agency that lobbies for relaxation of environmental restrictions on organic soy producers.